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Introduced in , the Model 48 was given a cosmetic refresh annually, begetting the Ford before being thoroughly redesigned for The Ford's combination of price, practicality, and looks vaulted the company ahead of rival Chevrolet for the sales crown that year, with , sold. The Ford was a thorough refresh on the popular V8 -powered Ford. The transverse leaf spring suspension remained, but the front spring was relocated ahead of the axle to allow more interior volume. The body was lowered and new "Center-Poise" seating improved comfort. Visually, the Ford was much more modern with the grille pushed forward and made more prominent by de-emphasized and more-integrated fenders, reflecting modern Art Deco influences.
Sharing its name with the third-generation European Ford Escort , the model line is the first front-wheel drive Ford developed and sold in North America. Overcoming the tarnished reputation for quality and safety established by the fuel tank defect of the Pinto, the Escort became highly successful in the American marketplace. After , the model line became the best-selling car in the United States, a position it held during most of the s. The replacement of the Pinto by the Escort was the first Ford model line to adapt front-wheel drive. The Escort was produced across three generations.